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JAMES DUNNE
jdunne@stratmark.com
James Dunne comes to STRATMARK with more than 30 years of direct marketing experience including his role as president of Rapp Collins Worldwide. The founder of a number of affinity/loyalty programs, he provides innovative solutions for commercial and nonprofit clients with conceptual, strategic marketing, operational and business development skills.
STRATMARK clients benefit from his skill sets in new opportunity identification and complex program development. His varied background includes the design of several airline and hotel loyalty programs, affinity group marketing of insurance products internationally and the creation of Miles4sale, an interactive company selling frequent flyer miles for airline loyalty programs. His understanding of loyalty and affinity programs makes him particularly valuable in a volatile market.
James Dunne's unique abilities to mesh internet, direct response advertising and marketing and loyalty/affinity programs to penetrate markets and build solid bases of loyal customers and donors are enormously beneficial to our clients.
